The role of a CFO is becoming more strategic than ever.
As a finance leader in 2025, your role goes far beyond oversight. You’re expected to manage cost pressures, lead digital transformation, support strategic decisions, and respond to shifting regulatory and talent demands while keeping the business financially strong.
A recent Gartner survey found that over 70% of CFOs are prioritizing improved financial metrics, storytelling, cost optimization, and transformation leadership. If those are on your radar too, this guide will walk you through the most important financial priorities to keep an eye on this year.
1. Focus on strategic cost reduction and effective spend control
With rising costs and ongoing economic uncertainty, finance leaders are reevaluating how resources are used and where technology can make the biggest impact. The shift toward smarter cost management is about making intentional, informed decisions that support long-term growth.
Cost optimization is no longer a one-time exercise. It’s an ongoing discipline that helps you reduce unnecessary spend, improve how resources are allocated, and reinvest in areas that matter, like automation and digital tools. In 2025, finance teams that are tightening controls and gaining clearer visibility into spend are gaining a clear competitive advantage.
2. Modernize finance through procurement automation and digital tools
There’s a clear shift happening across finance teams: outdated tools and manual processes are being replaced with targeted digital investments. And automation is at the center of this shift. It’s reducing manual work, improving decision-making, and increasing operational control.
Procurement automation, business process improvements, and modern finance tools are now key priority areas. These upgrades help reduce inefficiencies, improve service delivery, and support better cost management.
An intuitive spend management software like Fraxion gives finance teams more control over day-to-day operations. It helps uncover valuable data so you can make smarter decisions and stay competitive as business demands grow.
You can’t make great financial decisions without clear spend visibility. See how Fraxion helps, book your demo today.
3. Use accurate, AI-powered financial data to make better decisions
A recent CFO Dive article, based on a Grant Thornton survey of 150 finance leaders, revealed the top technology investment priorities:
- AI ranked as the #1 priority for finance-related tech investment
- Cybersecurity was cited by 45% of respondents
- Data analytics was a top priority for 39% of survey respondents
To improve finance metrics in the months ahead, it’s important to address common challenges like data silos and system complexity. AI-driven analytics can help by giving you better visibility into spend and identifying common patterns.
Tools with AI-powered spend analytics like Fraxion, make financial data easier to understand. They turn complex reports into clear dashboards, helping you spot potential issues early and make the right call.
Looking ahead, it’s worth investing in solutions that apply AI responsibly. Tools that help tell a clear financial story, identify trends, and improve forecasting. Machine learning and generative AI can also reduce manual work and make finance operations more flexible and responsive.
4. Choose spend management software that strengthens security and protects your data
Cybersecurity threats are becoming more frequent and more advanced, which are only making strong IT security a top priority.
Protecting your systems and data in 2025 demands smart, strategic investments. That includes choosing spend management software with built-in security features that protect, not expose, your organization.
When evaluating tools, make sure they follow strong security protocols like SOC 2 compliance, which demonstrates that a provider meets key standards for data security, confidentiality, and availability.
The software you adopt should strengthen your overall security posture, not become a vulnerability.
Explore Fraxion’s spend management solutions built with SOC 2-level protection.
5. Improve EBITDA by controlling costs and reducing operational waste
EBITDA remains one of the clearest indicators of a company’s operational efficiency and profitability. In 2025, CFOs are zeroing in on controllable areas (spend management, automation, and internal audits), to improve financial performance without sacrificing growth.
- Control business spend: Set a time to review expenses on a regular basis and identify areas where costs can be reduced, without impacting productivity. Spend management tools can help enforce internal policies, track spending in real time, and flag unnecessary expenses early.
- Audit for inefficiencies: Run consistent, cross-functional audits to uncover financial leaks and operational blind spots. Fixing even small inefficiencies can have a measurable impact on EBITDA.
- Automate time-consuming tasks: Automating manual processes, like accounts payable (AP), procurement, and purchase approvals, reduces the cost of administrative overhead. It also improves accuracy and prevents costly errors.
When these efforts work together, you get stronger margins, better visibility, and more room to invest in strategic priorities.
6. Track and report on ESG initiatives with accuracy
Stricter ESG reporting standards are now in effect, and more companies are being required to disclose their environmental, social, and governance efforts.
As these regulations expand, your team needs to stay current and prepared to report accurately. That means having the right tools to track ESG initiatives, compile reliable data, and meet transparency requirements.
Procurement software that supports ESG reporting can help simplify the process and help you stay compliant as standards continue to change.
7. Acquire the right talent and keep top employees engaged
As finance evolves, so do the skills required to lead it. Finance professionals skilled in data analytics, cybersecurity, AI, and automation are in high demand, which creates a competitive talent market. Attracting and retaining skilled professionals means offering opportunities for growth, and equipping teams with tools that help them do their best work.
Adopting technology that supports day-to-day tasks, reduces friction, and improves visibility can make a big difference in how your team experiences their work. In the context of procurement, better eprocurement systems lead to fewer bottlenecks and more time spent on high-value initiatives.
How Fraxion helps finance teams take full control of their spend in 2025
Fraxion provides a secure spend management solution, engineered to empower finance leaders to proactively manage spending, promote accountability, and optimize costs via AI-powered automation and analytics.
We’re helping companies from various industries (education, agriculture, nonprofits, etc.) gain efficient, cost conscious, and resilient operations with software that improves spend control and auditability.
Looking for a tool to help you cut costs and better manage your spend? Book a call with our team. We'll walk you through how Fraxion can support your finance priorities in 2025.